According to Reuters, citing the Nikkei Shimbun reported that Sony will build specialized R & D team to develop a combination of portable game consoles, and Sony Ericsson mobile phones the basic characteristics of the two new products, to compete with Apple iPhone family.

In addition, a London-based advertising agency (DDB) from the Street Fighter and Mortal Kombat to get the inspiration, for the Harvey Nichols department store chain produced a series of static ads to promote upcoming summer clearance actions: